Delicioso Catering and ProvisioningDelicioso specialises in supplying provisioning and catering services in Mallorca for Yachts, Villas & Events. Through their Yacht Provisioning, they supply extensive options for both Yacht Galley and Interior, Guest, and Crew, sourcing the best quality meat, fish, dairy, dry stores, fine wines, champagne, and beverages.
Project Description: Delicioso Brand Refresh and Marketing Collateral
Client's Goal for the Project:
Delicioso, a leading provider of provisioning and catering services in Mallorca for Yachts, Villas & Events, sought a comprehensive brand refresh to align with their high-end market focus, particularly in the superyacht industry. The client's goal was to enhance their visual identity, emphasize their diverse offerings, and introduce a new segment - Wedding and Events Services. The objective was to communicate sophistication, quality, and a modern aesthetic that resonated with their discerning clientele.
Details about my contribution to the Project:
Hired as the sole freelance graphic designer, my role extended to orchestrating a complete brand transformation. I initiated the process by designing a new logo that exuded elegance and modernity, capturing the essence of Delicioso's premium services. To showcase their diverse offerings effectively, I curated a visually stunning brochure with a clean, modern layout, integrating professional photography to highlight their premium food products and services.
The collateral was designed for both print and digital platforms, ensuring a cohesive brand presentation across various mediums. In addition to the brochure, working with their web developer, I crafted front-end page designs for their website, seamlessly integrating the refreshed brand identity and providing a visually engaging online experience. Collaboration with the client was integral, as I worked closely to understand their vision, refine concepts, and incorporate feedback throughout the design process.
The project culminated in a resounding success, as Delicioso achieved a remarkable brand transformation that effectively targeted their high-end market. The updated logo and branding communicated sophistication and exclusivity, aligning perfectly with the luxury yacht industry. The brochure, serving as a centerpiece in their marketing collateral, not only showcased their diverse offerings but also elevated the overall perception of their brand.
The integration of professional photography and a clean, modern design successfully emphasized the quality of Delicioso's products and services. The launch of the new Wedding and Events service segment was seamlessly incorporated into the brand narrative, expanding Delicioso's business offerings. The front-end website pages complemented the brand refresh, creating a cohesive online presence.
In summary, the project not only met but exceeded the client's expectations, positioning Delicioso as a premier provider of provisioning and catering services in the luxury hospitality market. The success of the brand refresh and brochure design has contributed significantly to Delicioso's enhanced market visibility and engagement within the superyacht industry.
PRINT COLLATERAL • CREATIVE CAMPAIGNS • BRANDING REFRESH • WEB UI