Delicioso
Client: Delicioso, Mallorca
Role: Freelance Brand & Graphic Designer
Discipline: Brand Identity, Marketing Collateral, Web Design
Deliverable: Logo refresh, brand guidelines, brochure, website front-end design
The Brief
Delicioso provides provisioning and catering for superyachts, villas and events across Mallorca. As the business expanded into wedding and event services, they needed a visual refresh that elevated their positioning from functional provisioner to premium hospitality partner.
The brand required clarity across three distinct service areas—yacht provisioning, villa catering, events—while maintaining a cohesive, upmarket identity that resonated with captains, event planners and luxury clients.
The Approach
The refreshed logo and visual identity moved away from generic catering aesthetics toward a cleaner, more contemporary system that felt at home in luxury hospitality contexts. Typography and colour palette prioritised elegance and restraint, allowing product quality and service breadth to take centre stage.
The brochure was designed to work across both yacht and event audiences, with clear sectioning, professional food photography and a layout that balanced aspiration with practical information. Print and digital versions ensured consistency whether left on a yacht tender or shared via email.
Working alongside Delicioso's web developer, I designed front-end page layouts that carried the refreshed identity online, creating visual continuity between offline collateral and the website experience.
The Outcome
The brand refresh repositioned Delicioso within the premium end of Mallorca's yacht provisioning and events market, supporting their expansion into weddings while strengthening credibility with existing superyacht clients. The collateral provided a polished foundation for business development and client communications across multiple service lines.
Scope of Work:
Logo refresh and brand identity / Marketing brochure (print & digital) / Professional photography art direction / Website front-end page design.
