Project Description: Arrival Yachts Marketing Leaflets
Client's Goal for the Project:
Arrival Yachts sought to elevate its brand and market presence by effectively communicating its personalised, boutique approach to yacht brokerage in the 20m to 45m category. The goal was to convey integrity, expertise, and the advantages of their unique, client-centric services.
Contribution to the Project:
As the designer, I crafted two 4-page marketing leaflets for Arrival Yachts, aligning the design with their brand ethos. Focused on visual storytelling, the leaflets highlighted the personalized service, expertise, and hands-on approach led by the founder, Nigel Wales. Design elements aimed to evoke a sense of trust, expertise, and the exclusive nature of Arrival Yachts' brokerage services.
Summary of the Project's Success:
The project achieved success by delivering visually impactful marketing collateral that effectively communicated Arrival Yachts' distinct positioning in the yacht brokerage market. The leaflets resonated with potential clients, emphasizing the personalized, expert service provided by Arrival Yachts. The materials contributed to increased brand recognition and trust, establishing Arrival Yachts as a reputable and sought-after player in the 20m to 45m yacht category.