Bosun's Locker
Client: Bosun's Locker, Mallorca
Role: Graphic Designer
Discipline: Marketing Collateral, Advertising, Packaging Design
Deliverable: Multilingual flyers, advertisements, eco-friendly product labels
Bosun's Locker is a chandlery and exclusive Spanish distributor for high-performance coating products serving the superyacht industry. They needed marketing materials to promote their new range of eco-friendly marine paint coatings to yacht captains, project managers and refit facilities across Spain and the Balearics.
The challenge: communicate both environmental credentials and professional-grade performance in a sector where "eco-friendly" can be perceived as compromising effectiveness. Materials needed to work across English and Spanish-speaking audiences.
The Approach
The design used restraint and clarity to position the eco-friendly coatings as premium, technical products rather than niche green alternatives. Clean typography, minimal colour palettes and structured layouts emphasised quality and performance, while environmental messaging was integrated as a product strength, not the sole selling point.
Product labels carried through the same refined aesthetic—modern, legible and shelf-ready, with clear sustainability indicators that felt confident rather than apologetic. Multilingual flyers and advertisements maintained visual consistency while adapting copy for Spanish and English markets.
The Outcome
The marketing materials supported Bosun's Locker's positioning as a professional supplier of innovative coating products, with environmental performance as a competitive advantage rather than a compromise. Clean, considered design helped the products stand out in chandlery environments and marine trade publications.
Scope of Work:
Marketing flyers (multilingual) / Trade advertising / Eco-friendly product label design / Print production
