AAA Coatings
Client: AAA Coatings, Palma de Mallorca
Role: Brand Designer
Discipline: Brand Identity, Packaging Design, Marketing Collateral
Deliverable: Visual identity system and product label suite
The Brief
AAA Coatings specialises in protective coating applications for superyacht interiors and exteriors—working with substrates from teak and leather to marble and metal. As a newly launched business competing in the global superyacht refit market, they needed a brand identity that communicated precision and premium quality without defaulting to predictable marine clichés.
The challenge: differentiate their product range in a crowded sector where most competitors rely on nautical colours, rope motifs and anchor iconography.
The Approach
Rather than follow marine industry conventions, the identity drew visual cues from luxury and precision engineering—sectors that share AAA's values of craftsmanship and technical excellence. The system prioritised clarity, refinement and a contemporary aesthetic that would feel at home alongside the high-end yacht interiors their coatings protect.
Product labels were designed for shelf impact and legibility in busy chandlery environments, with clear substrate identification and technical information hierarchy. The colour palette and typography stayed neutral and confident, allowing the brand to feel established rather than startup.
The Outcome
The identity positions AAA Coatings as a premium specialist rather than a commodity supplier, supporting their goal to work with discerning yacht owners, captains and project managers. The visual system scales across labels, technical datasheets, marketing materials and digital touchpoints while remaining distinctive within the marine sector.
Scope of Work:
Brand identity and visual guidelines / Product label design and artwork / Marketing collateral / Print production management
