Universal Nautic
Client: Universal Nautic, Mallorca
Role: Creative Designer
Discipline: Brand Management, Marketing Collateral, Web Design
Deliverable: Brochures, magazine advertisements, digital assets, website design
The Brief
Universal Nautic creates bespoke marine upholstery and soft furnishings for superyacht interiors and exteriors, working with premium fabric houses including Kravet, Ralph Lauren Interiors and Sunbrella. As a long-term client relationship spanning multiple years, the ongoing brief is to maintain visual consistency and brand recognition while evolving their marketing presence across print, digital and online channels.
The challenge: keep Universal Nautic's visual identity current and competitive within the superyacht refit sector without abandoning the established brand equity and recognition they've built with repeat clients, designers and yacht managers.
The Approach
Rather than periodic rebrands, the approach focuses on incremental evolution—refining layouts, updating photography, and adapting the visual system to new applications while maintaining core brand elements. Brochures and magazine advertisements balance aspirational imagery of completed yacht interiors with practical information about fabric ranges, customisation capabilities and technical expertise.
The website functions as both portfolio and lead generation tool, showcasing Universal Nautic's craftsmanship through project photography while making it easy for yacht designers and project managers to enquire about custom work. Digital assets support their presence at yacht shows and in trade publications, maintaining visibility in a competitive sector.
The Outcome
The long-term creative partnership supports Universal Nautic's steady growth and market positioning as a trusted superyacht upholstery specialist in Mallorca. Consistent, professional marketing materials reinforce credibility with returning clients while attracting new projects through trade advertising and online presence.
Scope of Work:
Ongoing brand management and design evolution / Marketing brochures and sales collateral / Magazine advertising / Website design and updates / Digital marketing assets
View project: universalnautic.com
