Axolotl Global, USA
The client, Axolotl Global, is a leading manufacturer of premium authentic surfaces including metal, concrete, terracotta, stone, and glass that are unbound by traditional material limitations. Axolotl thinks of every surface as a blank canvas offering the potential to be transformed into something that has never been seen before. Collaborating closely with artists, architects, and designers they search relentlessly for ideas that result in something once only reserved for the imagination.Project Description: Axolotl Global, Basins Catalogue
In my role as a contracted freelance graphic designer, I played a pivotal role in curating a visually compelling and sophisticated bathware catalogue for a high-end surface company based in the USA and Globally. Tasked with the entire design lifecycle, from conceptualisation to print setup, my responsibilities encompassed typesetting, layout design, and ensuring a seamless transition to the print and digital phase. Focused on showcasing the company's exquisite range of metal effects and textures for their bathware product, I meticulously integrated these elements into the catalogue, creating a harmonious balance between aesthetics and functionality. My commitment to precision extended to the intricacies of print setup, guaranteeing that the final catalogue not only met but exceeded the discerning standards of the high-end market that is their demographic.
This project reflects my ability to merge creativity with technical expertise, resulting in a catalogue that not only visually captivates but also serves as a sophisticated showcase for the company's premium surface offerings in the bathware sector.
CATALOGUE DESIGN • PRINT & DIGITAL PUBLISHING • MARKETING COLLATERAL
