Axolotl Global
Client: Axolotl Global (USA)
Role: Freelance Graphic Designer
Discipline: Catalogue Design, Editiorial Layout, Print Production
Deliverable: Premium bathware product catalogue (print & digital)
The Brief
Axolotl Global specialises in premium architectural surfaces—metal, concrete, terracotta, stone and glass—pushing beyond conventional material limitations. For their bathware collection, they needed a catalogue that reflected the craftsmanship and material innovation their architect and designer clients expect.
The Approach
The catalogue design prioritised the product—letting Axolotl's metal finishes, textures and material expertise speak without unnecessary decoration. Clean typography, generous white space and carefully considered layout allowed each basin design to be appreciated in detail, while technical specifications remained accessible and clearly organised.
Photography was given room to showcase surface quality and finish variations. Page architecture balanced aspiration with utility—beautiful enough for a design studio coffee table, practical enough for specifiers selecting materials for luxury residential and hospitality projects.
The Outcome
The finished catalogue functions as both a sales tool and a brand statement, communicating Axolotl's position at the premium end of the architectural surfaces market. Print-ready files were prepared to exacting standards, ensuring colour accuracy and material representation translated faithfully from screen to finished piece.
Scope of Work:
Catalogue concept and art direction / Editorial layout and typography / Print and digital production setup / Marketing collateral design
